GIFORADE
For Super Bowl L, Gatorade had a concept for an ad campaign involving the popular GIF format. The concept was simple, create gifs specifically for the super bowl and use giphy to host them with hash tags. The gifs were played during national broadcasts and shared by millions of people over the weeks prior to and following the Super Bowl. VLM Media along with Gatorade and HQG Studios won a Golden Clio award for their work on the Giforade Campaign.
For more information: https://clios.com/sports/winner/social-media/gatorade/giforade-36209
