In March of 2023 I was brought on to help the internal team at Loop Insurance with the animation of a series of informational animations about topics relating to the insurance company. The series had 3 topics to begin with but we only managed to get through 2 rounds of the 1st video before the company downsized the entire department. I really enjoyed the topic and work and was disappointed to see the project fall through, but wanted to share it regardless. I added a CC track to the animation in lieu of the original scratch track. I've included the full animation as well as some earlier versions and tests.
Client: Loop Insurane
Art Direction: Maricela Johnon
Creative Direction: Louis Deslis
Animation: Matt Ramos
Client: Loop Insurane
Art Direction: Maricela Johnon
Creative Direction: Louis Deslis
Animation: Matt Ramos
This project was also the first time I used AI imaging to create some stock imagery I couldn't find anywhere else. Images created with MidJourney. I found the process to be interesting despite my trepidation.
